CASE STUDY
01 The client
Founded in 1874, Heim Paschoud & Associés is one of the oldest law firm in the canton and has a solid reputation in the Lausanne region. Today, the firm is composed of eight lawyers and intern lawyers and is able to provide services in all fields of law.
Whether dealing with family law, real estate law or corporate law, to only mention their most active domains, HP&A law firm has a wide range of expertise that are both diverse and precise.
Our client was looking for an agency that could not only meet their demands to create a website but would also have a clear understanding of the industry’s best practices.
02 Goal
Improve the law firm’s visibility online and inform its users of all the available areas of expertise.
03 Methodology
The field of law is not necessarily the simplest and most interesting subject to talk about on a website. To make the website’s navigation more attractive we defined specific visual interfaces for all different types of content, such as each lawyer’s bio, or even the details of each domains and sub-domains of expertise.
Our client had a significant amount of content on their website so we had to define a structure as consistent as could be, whether it’d be in term of user navigation but also in term of SEO.
04 Produced work
Web font used
Color palette
Iconography
Website
05 Results
Some key figures presenting the performance of the digital strategy we have put in place.
+100
Detailed pages of content
+500
Visit per week
12
Custom illustrations