CASE STUDY
01 The client
Coop is a supermarket cooperative group, the second largest in Switzerland. With more than 86,000 employees, the cooperative is present in over 2,250 points of sale in Switzerland, with a sales area of 1,853,207 m2. In 2017, it achieved 29.2 billions Swiss francs in revenue.
In addition to retail trade, the cooperative also includes a restaurant chain "Coop Restaurant", electronics stores "Interdiscount" and "Fust", furniture "Toptip", DIY "Coop Brico + Leisure", perfumeries " Import Perfumery "as well as Coop convenient stores and gas stations," Coop Pronto ", coop@home online store and 3 hotels.
With 150 years history, the Coop Group is deeply rooted in Switzerland. What started out as a small consumer cooperative, today is an international group operating in the retail and wholesale trade sectors.
02 Goal
Development of a mobile app for Coop’s “health week”, with the aim to showcase content explaining employees how to improve their well-being.
03 Methodology
As part of “health week” (Sept. 24-30, 2018), Coop wished to innovate as a way to benefit its employees and to add value to its work environment. The main objective was to provide a mobile app that would allow direct interaction with employees concerning important daily subjects about work and healthy lifestyle.
Every day, employees can view videos and articles on a specific theme. In addition, this content is a consistent mix between experts and video testimonies from different employees.
This project was carried out in partnership with two other companies. The CRST (Regional Occupational Health Center), who was responsible for drafting content on various discussed topics. Explicit Communication agency, whose mission was to create videos to be included in the app.
An important phase of the project was the visual part, we conducted research on the colors, the types of illustrations used as well as the iconography. Coop employees are a heterogeneous group, so it was necessary to satisfy as many of them as possible.
04 Produced work
Web font used
Illustrations
Mobile app
05 Results
Some key figures presenting the performance of the digital strategy we have put in place.
+6’500
Possible users
7
Health topics discussed
+130
Daily interactions